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What Is A Worldwide Marketing and advertising Strategy?

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Arena International is proud to present the 6th Annual International Brand Protection Summit on 16-17th September in Amsterdam.

From Bournemouth Andrew Kirby has a query with regards to a station on 3946kHz which he has heard open at 2000 UTC and thinks may be Radio Vanuatu in the Pacific Ocean. He has not been in a position to recognize it in the short 30 second window ahead of the signal is obliterated by a transmission coming on air on nearby 3955kHz. If it is Radio Vanuatu they broadcast mainly in the vernacular of Bislama but also in the colonially-imposed languages of English and French (the nation only gained independence in 1980). They broadcast with 1kW on 3945kHz from 1830 to 1230 UTC and on 7260kHz for 24 hours a day.

Owned by the state-run Vanuatu Broadcasting and Tv Corporation, Radio Vanuatu started life as Radio Vila, then became Radio New Hebrides. It now broadcasts 16 hours a day of news, data programmes, music and entertainment. The station’s email is technical@ with a postal address of Vanuatu Broadcasting and Television Corporation, PMB 9049 Port-Vila, Republic of Vanuatu.

The Voice of Turkey broadcasts in a number of languages, many of which reflect its neighbouring nations, for instance Arabic, Azeri, Persian Tatar, Uyghur and Uzbek. Among the languages more familiar to most of us it also transmits in Spanish to South America, Spanish to southern Europe (at 1730 UTC on 9495kHz), Italian to south east Europe (the latter is on 6185kHz at 1500 UTC) and German to Europe on 7205kHz at 1830 UTC.

International Radio Serbia’s programme content is generally also dry and dull for my tastes but at least they are always there on 6100kHz for those that select to listen. There are seven languages beamed to western Europe each and every evening from a transmitter at Bijelina in the neighbouring nation of Bosnia-Hercegovina. If you sit by your radio at 1830 UTC and tune to 6100kHz you will hear Italian followed by Russian at 1900 UTC, English at 1930 and 2200 UTC, Spanish at 2000 UTC Serbian at 2030 and 2230 UTC, German at 2100 UTC and French at 2130 UTC.

Meena Baktash, Editor of the BBC Afghan service, says: With the Global Newsbeat bulletins we are reaching out to young individuals – those who will make up our audience base in the years to come – although also retaining the core standards and values of the BBC that have created us such a trusted news supply in Afghanistan. We want our listeners to reside the news with us.” Study suggests that the BBC’s international news solutions reach six.5 million men and women (about 42% of the adult population) in Afghanistan on radio, Television and online every single week (2013).

There are a variety of events around the world and hopefully the day will engage with radio stations huge and modest as well. I never ever understand why UK commercial stations and most BBC stations seem to ignore it. Contemplating the amount of air time they have to fill and judging by the mediocre content that many generate, you would feel a opportunity like this would be a golden opportunity: Interviewing young people, hooking up with other stations, playing music from around the world suggested by young folks and other stations, providing a show or two across to men and women under 30 to make and present- the potential is wonderful.

PCJ Radio International’s Media Network Plus show of 31 January was ahead of the pack as usual. It interviewed UNESCO Chief of Section, Communication and Data Sector, Mirta Lourenco. She emphasised a want for higher social inclusion of the young generation. A speech from and BBC World Service Director Peter Horrocks stated his commitment to youth radio but I can see and hear practically nothing to back this up in actual content- it sounded like he was reading a script and giving empty platitudes but I look forward to getting corrected.


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